The Bigger Draw
Jung von Matt SPORTS for Hamburg Marketing
To kick off the EURO 2024, we wowed the world by presenting the biggest final draw of all time at Hamburg’s iconic port. 24 nations. 24 shipping-containers. One gigantic picture. To achieve this never seen before feat, over 100 port workers recreated the official live draw happening in Hamburg’s Elbphilharmonie. The impressive choreography sent an unmistakable message to everyone – great things start here.
