AFK to Vote
Jung von Matt SPORTS for Sparkasse
To re-engage Germany's first-time voters in the 2025 federal election, we turned Twitch culture into a call to action. On election day, Germany's biggest streamers deliberately went AFK, leaving only their empty gaming chairs on screen with one simple message: voting today is more important than watching us. The initiative spread across dozens of channels and even on the Twitch front page, inspiring thousands of young people to follow their creators from their streams to the polls.