With its new sponsoring platform “Feed Your Passion”, Lidl brings its passion for quality and freshness into the world of football, giving players and fans the energy to live their passion to the fullest. And while football cultures may differ, one universal language connects them all: music. Especially one rhythm has echoed through stadiums for decades: “We Will Rock You”. Driven by its iconic beat, our film brings freshness and football passion together – beat by beat.