Netto Social Best-of
Jung von Matt SAGA for Netto Marken-Discount
For Netto, we have taken on the most difficult task: Social disruption on a daily basis. To achieve this, we fueled the feed with humorous content. We gave products and deals the stage and let charm and humor do the rest. In addition, we reacted to news, events and viral trends within a few hours with extra postings that spread faster than Netto cashiers scan articles.
*Netto’s take on the annual announcement on the most popular youth language
*Supermarkt launch of a product from the TV »Höhle des Löwen«
*Reaction towards Germany’s early elimination from the 2022 Football World Championship
*Opening of the barbecue season with advertising the bbq range
*Promotion for the vegan range
*Announcement of the initiative for correct waste separation
*Brand promotion for hair products
*Reaction to new law that day tourists in Venice must pay admission
*Netto's starting line-up for the World Cup
*Start of the Bundesliga
*Promotion for the organic range
*Advertising for school enrollment products
*Reaction towards the annual announcement of the most deceptive product in Germany
*Reaction towards underdog Eintracht Frankfurt winning the »UEFA Europa League«
*Launch of the »Three Investigators« Pizza
*Promotion for eco-friendly products
*Advertising for ever low prices
*Promotion for the organic range
For April Fool's, we transformed Netto into Brutto and turned the discount store into a supermarket for over-the-top luxury goods.
*Launch video
*New product range video